Garden Centers are changing ……

Garden Centers are Changing.
In our second interview discussing the changing market for Garden Centers.
Ann visits Paris, France to talk to Valerie Langendorff, President of a Women’s Garden Executive Club.
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Valerie looks at Garden Centers from the ladies perspective in France. Her ladies group have identified a number of interesting trends..

Women make 70% of the purchase decisions.

Currently 90% of Garden Centers are managed by men.

Their Executive Club have developed an annual awards program judged by women.

Ladies nights are arranged in the Garden Center – in our earlier interview we heard that a Garden Center in Switzerland had ‘Pole Dancing’ nights for ladies, as a way to exercise !

They have an award for the most women friendly Garden Center.

They have discovered that women like innovation more than men……

You can listen to this fascinating interview here or on iTunes

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Chris Coope

Author: Chris Coope

Born in Great Britain, Chris Dyson-Coope followed his training and passion in the field of horticulture for decades. This path led him to multiple awards for landscape design and many prestigious projects in the United Kingdom and the U.S. Chris has received 19 national awards for projects as varied as city parks, urban regeneration, playgrounds, office parks and streetscapes. He pioneered the use of designer drives in the 1980s utilizing Permacrib to create structural green walls and award-winning green roofs in London. Most recently, Dyson-Coope has nurtured his interest as an educational innovator to produce an Internet radio show (GrowingTrends.com), books on landscaping, and a series of fictional children's books that explore non-fictional themes such as sustainable agriculture, geography, and history. Convinced that the younger generation can (and must) learn from the older generation, as well as blazing new paths toward a sustainable future for a planet in deep distress from climate change and unsustainable practices, Dyson-Coope presents workable solutions in multiple formats, from books to inventions, podcasts and educational media. With several horticultural patents to his credit, the noted horticulturalist looks to the future with hope that the younger generation will grab the "torch" of innovation to develop and maintain a more sustainable world for us all. Dyson-Coope is a member of The Chartered Institute of Horticulture and serves as Director of Children's Sustainable Education for Energime University. Chris lives in Weston, Missouri, with his lovely wife, Cindi.

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