Valerie looks at Garden Centers from the ladies perspective in France. Her ladies group have identified a number of interesting trends..
Women make 70% of the purchase decisions.
Currently 90% of Garden Centers are managed by men.
Ladies nights are arranged in the Garden Center – in our earlier interview we heard that a Garden Center in Switzerland had ‘Pole Dancing’ nights for ladies, as a way to exercise !
They have an award for the most women friendly Garden Center.
They have discovered that women like innovation more than men……