Garden Centers are Changing.
In our second interview discussing the changing market for Garden Centers.
Ann visits Paris, France to talk to Valerie Langendorff, President of a Women’s Garden Executive Club.
Valerie looks at Garden Centers from the ladies perspective in France. Her ladies group have identified a number of interesting trends..
Women make 70% of the purchase decisions.
Currently 90% of Garden Centers are managed by men.
Their Executive Club have developed an annual awards program judged by women.
Ladies nights are arranged in the Garden Center – in our earlier interview we heard that a Garden Center in Switzerland had ‘Pole Dancing’ nights for ladies, as a way to exercise !
They have an award for the most women friendly Garden Center.
They have discovered that women like innovation more than men……
You can listen to this fascinating interview here or on iTunes